Your Marketing Moment

Jessa Barnes, Director of Brand Strategy for R/West, joins host John Nee, President of Act 1 Partners, on the latest episode of Your Marketing Moment. Jessa speaks to the importance of giving younger employees a voice when making important strategic decisions for a company. She shares how her marketing moment occurred early in her career when as a young professional she had a seat at the table during important strategy meetings. Her contributions to the strategic plan helped to turn the company around and set it on a massive growth trajectory for the next several years. Jessa emphasizes how it's critical that company culture and leadership allow for the input and opinions of employees from multiple generations and backgrounds.